Some know cars. Some know code. I do both.
Most advisors have lived one side of your business. I’ve spent 25 years on each — writing the software and working every desk on the floor. That’s the difference when you ask me a question.
Two careers, one person — the code and the car deals.
Three ways dealers come to me.
Wherever you are with AI, the next step is the same — a call. Find yourself below.
You’ve got something on your desk.
A demo, an offer, a contract — and a gut feeling you can’t fully check. Send it over. I’ll tell you straight whether the “AI” is real, what it’ll cost on the floor, and whether to buy, negotiate, or walk.
Have me review itYou know it matters. You don’t know the first move.
Something’s eating your store’s time and gross, and AI keeps coming up — but no one’s mapped it to your store. We’ll find where it actually moves your numbers, and what to ignore.
Find the first moveYou’ve got the vision. You want it built.
A plan, a napkin sketch, a clear idea of what should exist. I architect it with you and my team — build, buy, integrate, and roll it out so it actually sticks.
Architect it with meYou’ve already had the thoughts. You just don’t have anyone to run them by.
AI is in your head all day — in the demos, the 20-group meetings, the articles people keep forwarding. The questions pile up. Most of them never get a straight answer.
- “What are the big groups doing with AI that we’re not?”
- “Could AI handle our internet leads overnight?”
- “Is this vendor’s ‘AI’ actually real — or just a chatbot?”
- “I’ve been sketching something on a napkin… can that even be built?”
- “Where would AI actually save us money — and where’s it a waste?”
- “What if we could just… do this at my store?”
That’s the call. Bring the questions you’ve been sitting on — I’ll tell you straight what’s real, what’s worth it, and what to skip.
Book a callHand me the AI work — any of it.
Most of it doesn’t need a big engagement or a contract — it’s the specific, often-annoying AI questions and jobs that come up in a real dealership. Send them over; I handle them, or tell you plainly that they’re not worth doing.
Build Scope
Define exactly what a custom AI build should do — scoped to your store, with the dollars and timeline attached before a line of code.
Vendor Calls
I sit in on the pitch with you and ask the questions that expose whether the “AI” is real and what it actually costs on the floor.
Overviews
Plain-language briefings for you and your managers on where AI moves the needle in sales, finance, and fixed ops — and where it doesn't.
Code Review
A senior engineering eye on what a vendor or contractor built you — production-grade, or a slick demo that breaks on real dealer data?
Integrations
Wiring AI into your CRM and DMS so it actually talks to DealerSocket, eLeads, Reynolds, R&R, RouteOne — and holds up.
Buy vs. Build
Side-by-side cost, lock-in, and timeline for buying a tool versus building it on 25 years of code behind us — with my honest call.
AI Wishlist
Capture the “I wish AI could just…” ideas from across your store and turn them into a prioritized, costed roadmap.
Competition Audits
A look at what the stores and groups beating you are actually doing with AI — so you copy what works and skip what doesn't.
Automations
Find the repetitive, time-eating tasks AI can run on its own — follow-up, data entry, reporting — and stand them up with guardrails.
Employee AI
Get your people using AI the right way — tools, training, and policy so the floor adopts it instead of quietly ignoring it.